I install an always-on earned media presence for founders and CEOs: built around you, run by someone close to you, and yours to keep.
I ran brand marketing for a billion-dollar brand. I inherited an outside firm at $100,000 a month producing under 10,000 impressions. I let the firm go and installed the system. Same team. Six months later: 1.5 billion a month.
For founders and CEOs who are done being the best-kept secret in their industry.
Most operators building visibility build only the half they can see — the placements, the podcasts, the byline that ran last week. That half matters. It always has. What is missing is the half that makes the first half compound: the methodology underneath, the system that captures every story and citation, the voice that survives team turnover, the agents that keep producing while you sleep.
Build half one alone and the visibility evaporates the moment the work pauses. The relationship ends, the placements get buried, and six months later you are paying again for the same one-half play. That is not authority. That is rental. Real authority is built in your own name, where it stays yours and compounds for years instead of ending when a contract does.
According to Muck Rack’s What Is AI Reading? report (May 2026), which analyzed more than 25 million links cited by ChatGPT, Claude and Gemini across 17 industries, 84% of what AI systems cite is earned media, and 0.3% is paid.
Half one is earned. Half two is owned — and half two is what makes you the brand AI names when someone asks ChatGPT, Claude, or Perplexity who leads your space. Because AI doesn't recommend the loudest brand. It recommends the most cited one. I ran this discipline by hand for twenty years at billion-dollar scale. The methodology became Always On, the system that keeps earning you media on a cadence. The architecture became Authority Architecture.
A ninety-minute session with me, built from your record before we meet. You leave with the year planned: your position, your strongest angles, the podcasts, press, stages and awards that fit you, and the order to pitch them in. The recording and your pitch formulas come with it.
For founders and CEOs who should be the name their field calls on. You work with me directly: I choose the angles, make the call on what to pitch, and prepare you before every appearance. The system is installed inside your company and belongs to you, and someone on your team is trained to run it.
Stages, one-to-one work, collaborations, and other opportunities. Tell me what you have in mind, and I’ll come back to you within two business days.
PR Power Play (2023) — the playbook for earning media and turning it into brand and revenue. AI and Authority (2027) coming soon — the full authority building for AI. Join the list, and you'll know the moment it lands.
The list is the asset. On it, you get what I'm building as I build it — the frameworks, the breakdowns, the moves most people pay to learn, at the altitude I actually work at. Not a newsletter. The inside of the operating layer, in your inbox.
